About Us

A multilingual luxury retail professional with experience in sales, marketing, business development and operations, Faycal Rafiq recently served as Boutique Director in Beverly Hills CA. Within the role, he has reorganized store structure and assembled a team dedicated to bolstering the brand within the LA market. Through all of his endeavours, Rafiq continues to build his reputation for being a talented problem solver who enjoys promoting the success of stores while improving overall efficiency throughout. Drawing on keen analytical skills and hands-on experience within several retail markets, Rafiq shares commercial insights and proven strategies in order to facilitate smooth operations and meet sales.

Throughout his career, Rafiq has excelled in luxury fashion, watches and jewelry markets throughout the US, Europe and Middle East. She has been a key player in large-scale SAP integrations, flagship boutique launches and pop-up developments. On projects big and small, Rafiq combines technical acumen with an entirely collaborative management style—one that allows him to connect with colleagues and vendors at all levels and cultural backgrounds. He welcomes opportunities to work under strict deadline to meet and exceed expectations.

Born and raised in Casablanca, Rafiq completed his university education in the U.K. where he earned an MA in Business Management. He has also lived in France, Spain and the U.S. Rafiq maintains both U.S. and U.K. citizenship and speaks French, Arabic, English, Spanish, Italian and Portuguese. When she’s not working, Rafiq enjoys spending time with his family and children, as well as swimming, running and cooking.